Mimmi Terra Beach Bags
Based on the east coast of Australia we wanted to create a brand that was reflective of the untouched coastal environment which surrounds us. Days here are long and usually spent seaside under the glowing Australian sun. A staple bag here is one that can take you from the sea to the store.
We love our raw Australian landscape and wanted to create a product that is kinder to our surroundings. We use only 100% recycled PE (Polyethylene) plastic which is hard wearing, durable and recyclable. With this philosophy we are able to reduce our environmental footprint with each design, while offering durable pieces that withstand seasonal trends.
Our aim is to provide the perfect side-sick that is both practical and sustainable. A tote worthy of a weekend escape and essential at trips to the farmers markets. One large enough to carry a bottle of S.Pellegrino and fresh local produce.
We love being outdoors and exploring near and far. Our Italian-Australian creative director spent most years growing up in Australia yet always fond of annual Italian escapades We wanted to create a tote that encapsulates the vibrancy of year long summers. It was important the essential tote was a light-weight and sustainable companion for all endeavours.
Through our commitment of reducing our environmental footprint with each design we curated our Eco Collection. Each design is made entirely from discarded plastics including bottle caps, plastic lids and straws. These materials share common features such as heat resistance and durability. The result is a timeless design that is lightweight and ideal for every day use.
The use of recycled materials lowers the demand for the creation of new materials. Waste sent to landfills and incinerators is reduced and natural resources are conserved. By using recycled plastic future pollution is minimised as the need to create new raw materials is reduced, and it's vegan.